Maine Physical Activity & Nutrition Program
Healthy Weight Awareness Campaign
The Healthy Weight Awareness Campaign provides Maine families with information to take simple steps to keep children and families healthy and active in order to reduce Maine's obesity epidemic. We focus on families with limited income, and the general public is a secondary audience. Members of the audience participate in focus groups to identify and help define the messages of the campaign.
Newsprint, television, and radio messages are created, with posters and direct mail information packets used as support materials.
Scroll down, or click the topic area you are interested in learning more about:
Physical Activity Resources:
Winter Physical Activity
Healthy Maine Walks/Indoor Walking
Healthy Maine Walks/Outdoor Walking
Use Your Home As a Gym
- See the TV spot!
- Hear the "Diane and Ed" radio spot!
- Hear the "Simple Steps" radio spot!
- This is an excercise machine!
Make Time for Family Fun! Kit
Walk For Life
Nutrition Resources:
Portion Sizes
- See the Portion Size TV spot!
- See the Extra Weight TV spot!
- Hear the radio spot!
- See the tip sheet!
- Are your Portions in Proportion
- See the magnet
- See the brochure
Fruit and Vegetable Brochure
Pack a Healthy Picnic
Other Resources:
Screen Time
TV Off/Out of Your Bedroom
Simple Steps Toward Better Health
